U B E R ’s Price Surging Tactics
Picture the scene. You are in central London
on New Years Eve, anxious to get home as fast as possible. “Who ya gonna call?”
Uber! However, there are many other party dwellers around you requesting an
Uber, but there just aren’t enough drivers around. When demand exceeds
supply, Uber’s ‘price surge’ meter is turned on. Suddenly, you find your fare
being doubled, maybe even tripled. Typical isn’t it? Just when you want a taxi,
Uber exploits the situation. Unfair, isn’t it? Not as much as you may think…
