Nudge in the School Environment
Thaler
and Sunstein popularised 'Nudge', the idea that our behaviour can
be changed with no cost, simply changing how choices are framed, in order
to increase our wellbeing. The Behavioural Insights Team, (also known as
the 'Nudge Unit'), has successfully introduced several measures into
our society which have increased tax revenue for the government. We all
can try to introduce 'nudges' in our own workplaces in order to ensure that
customers make the best choice for themselves, and even society as a whole.
