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Osborne’s Budget: The National Living Wage

Osborne’s Budget: The National Living Wage



Osborne’s Emergency Budget has called for the implementation of a National Living Wage. This would increase wages from the current rate of £6.50 an hour, up to £7.20 by April 2016, and then further increasing to £9 by 2020. Those on the Minimum Wage would stand to see their salaries increase by an estimated £4 000 p.a. Furthermore, 2.5 million employees are expected to see their salaries increase by £5 000 by 2020 as a result of this National Living Wage.



Greater incentives

Undoubtedly, one of the motivations behind the National Living Wage was to increase the incentives for people to work. Coupled with the proposal to cut tax credits, this should help to encourage and push people into employment because the benefit of working would be higher. 

The Adam Smith Institute has argued that the Minimum Wage is greater than the Living Wage would be after tax has been deduced. Therefore, the Chancellor was correct in increasing the Personal Income Allowance from £6 500 to £11 000 by 2016, ensuring that the lowest paid would increase their disposable incomes, and thus their standard of living.

By setting a National Living Wage and cutting tax credits lower-paid workers would have a greater income, thus increasing the incentive to find employment. This is compounded by the fact that the personal allowance will increase to £11 000 in April next year. Moreover, those with higher-incomes would also stand to benefit as they would be paying less taxes, as a result of the reduction in tax credits and government spending overall.

More unemployment?

Figure 2: The Market for Labour
However, with a higher living wage it is likely that employment would increase. This can be seen in the elementary supply-demand diagram below, which highlights that a ‘floor’ on the living wage would lead to and increase in supply of labour, but a decrease in demand, thus leading to a contraction in the labour force overall. Indeed, it has been estimated that 60 000 jobs may be lost as employers decide to dismiss workers in order to reduce the cost of running their businesses. In a recent survey of retailers, 58pc stated that they would reduce their workforce as a result of the higher wage. Furthermore, it is probable that employers would be more likely to employ people under the age of 25 as the new Living Wage would not apply to employees under the age of 25. This need not be a negative effect as it would help to decrease youth unemployment, which currently stands at 14.2pc.

Greater efficiency

On the other hand, a higher National Living Wage may increase the efficiency and productivity of businesses, something which has failed to emerge in England following the ‘Great Recession’. A large increase in redundancies would paint a negative image of businesses. This would be especially true for those businesses in retail, where 79pc of workers would see their wages increase from next April. Although benefiting employees, this would force retailers to decide between increasing the efficiency of their businesses and cutting their workforce in order to maintain high revenues. However, should retailers decide to reduce the size of the workforce drastically, this would undoubtedly be covered by the media, thus possibly influencing the public’s spending habits, and thus harming the revenue of retailers who dismiss a large proportion of their workforce. Indeed, although retailers stated anonymously in a survey that they would make redundancies following the implementation of a National Living Wage, this was perhaps an incentive for the Chancellor to rethink his Budget, rather than a true reflection of their views. Indeed, after the introduction of the Minimum Wage, the expected unemployment did not occur.  Therefore, it seems unlikely that employment would ensue following the implementation of a National Living Wage.

Indeed, these retailers may adopt strategies to try to increase the efficiency of their services, rather than increasing redundancies. For example, supermarkets are likely to improve their delivery services, stocking and organisation in order to increase efficiency, and thus productivity. Furthermore, the workers receiving the higher wages are also likely to increase their productivity. This is highlighted by the ‘Efficiency Wage Theory’. The Living Wage Foundation has summarised that employers have estimated that by implementing the  (voluntary) living wage, absenteeism was reduced by 25pc because workers have a greater incentive to work as they knew they are being paid a ‘fair’ amount. Therefore, it could be argued that a similar effect would occur following the Living Wage law. Furthermore, a higher wage may ensure that workers work harder because the opportunity cost of not working is higher, due to the larger monetary difference of working and not working. Therefore, despite the fact that companies are paying each member of staff more money, they are receiving greater productivity gains through a relatively greater increase in output per worker. An example of such productivity gains is from Henry Ford’s motor company; after 1914 Ford decided to increase his workers’ wages to $5 a day in 1914, turnover decreased, there was a reduction in absenteeism and so productivity increased. Moreover, with higher wages workers would be motivated to work harder, thus increasing the quality of customers’ experiences in shops. Therefore, the public would benefit from a higher national living wage, as it is likely that there would be improvements in the speed of deliveries, stocking and organisation of supermarkets and department stores, for example. Therefore, a National Living Wage may lead to increased revenue, rather than a decrease in revenue. Thus, a higher living wage would not only directly benefit workers, but it could also benefit business and the public at large.

However, the ‘Efficiency Wage Theory’ cannot necessarily be used as an argument for setting a higher National Living Wage. It may increase productivity due to the aforementioned reasons, but as the National Living Wage becomes the ‘norm’, so to speak, it wouldn’t help to maintain worker satisfaction, and thus worker productivity as the wage would still be the lowest on offer. Moreover, the motivation behind the ‘Efficiency Wage Theory’ was not to explore why workers work harder when paid more, but why workers work less when their wages are cut. Indeed, Akerloff and Yellen state that firms should not cut wages even when unemployment is high because “workers withdraw effort as their actual wage falls short of their fair wage” and so workers are the cause of persistent unemployment. Although this is just the ‘opposite’, this does not mean that the reasoning can be applied. Studies by Kahneman have highlighted that “losses loom larger than gains” and this can also be applied in this context. Due to the fact that “we dislike losses more than we like gains”, workers are more likely to decrease their productivity when wages are cut, rather than increase, their productivity when their wages increase. Thus, the ‘Efficiency Wage Theory’ cannot provide adequate grounds to explain that productivity would increase if wages are increased.

Furthermore, campaigners for the Living Wage are implying that firms have not already considered increasing wages in order to increase productivity. However, it does seem unlikely that firms, who are essentially profit-maximising, have failed to consider this and that campaigners have more knowledge in this field. In addition, a higher wage may in fact reduce incentives for workers to move to high-paying, and so higher-skilled jobs.

Employment in the long run?

Although some may still remain sceptical, and believe that the National Living Wage would increase unemployment in the short run, there is a good argument for believing that employment would increase in the future. Increasing the wages of low-paid workers would result in increased spending by consumers, because low-paid workers have a high propensity to consume. This would feed through the circular flow of income, and thus, through the multiplier effect, and so would help to increase jobs in other sectors of the economy, such as retail, estate agents and other services.

North South Divide

On the other hand, a National Living Wage may not be a feasible proposal. The cost of living is higher in the South-East than in the North, and so a ‘one-size-fits-all’ lower bound wage may not be the most feasible proposal. Indeed, following the National Minimum Wage, the Living Wage Foundation was formed in 2001 to lobby for a higher minimum wage for Londoners, who face higher Council Tax and transport costs. Nevertheless, a National Living Wage could serve to reduce the North South divide as employees would receive similar wages, thus converging spending patterns, and thus prices.

Inflation and the Living Wage

Moreover, a National Living Wage may also be beneficial on the macroeconomic level. Recent reports have highlighted that the UK’s inflation rate was -0.1pc at the end of October 2015, as measured by the CPI. Therefore, an increase in wages would increase the costs to businesses, and, if businesses passed on these costs to consumers, it would lead to the level of prices increasing for consumers. Indeed, Whitbread plc stated that due to these higher costs, which are expected to total £15 million, customers would experience price increases in Costa, Beefeater and Premier Inn. This should help to encourage spending immediately in some sectors of the economy, as consumers realise that prices would increase in the future, thus decreasing the potential for a deflationary spiral at present.

However, this also raises the issue of whether the National Living Wage would meet its aim of ensuring that workers have a decent standard of living, as products may rise at a greater rate than workers’ wages rise. Thus the effects of the Living Wage may be in conflict with its aims, leading to a decrease, or stagnation, in the standard of living. However, these effects would depend on business’ ability to pass on these costs to consumers, as businesses are in a very competitive market.  Indeed, Costa faces high competition from Starbucks, whilst Premier Inn faces competition from Travelodge, reducing Whitbread’s ability to pass on the increase in wages to consumers.

The Living Wage

Therefore, the Living Wage should increase productivity in the economy as it should stimulate firms to make more cost-saving measures. Although a large increase in unemployment may ensue, this is unlikely, as it would damage the reputation of the firm. Moreover, as the opportunity cost of not working would be higher, an increase in the Living Wage would stimulate more people to look for jobs. However, the ‘Efficiency Wage Theory’ is not a suitable argument in this scenario because as the Living Wage becomes the ‘norm’, workers will not be motivated by this increase in pay. Although shops may pass on their increase in costs to consumers, this may help to combat deflation, which seems to be creeping into the UK’s economy. Therefore, both through higher wages and inflation this should increase consumer spending through the multiplier effect and so stimulate the economy.


References
Daniel Kahneman, 'Thinking, Fast and Slow', (Penguin, 2012)